There are many similarities between direct mail campaigns and other sales and marketing strategies. Optimizing your mailings will be the key to your success. You have to keep at it and test repeatedly as this is the only way to do it. It isn't unusual to hit a wall if you're new to DM or have little experience with this form of marketing.
The key to overcoming any obstacle, though, is to optimize, test and then persist. Most people fail on their first mailing so if you expect otherwise, you are likely to be extremely disappointed. The exceptions are with highly experienced DM professionals. However, they reached that point by playing the gaming, testing, optimizing and learning as much as they could.
Strategic planning for any direct mailing campaign requires carefully planning that includes testing. Effective direct mail campaigns succeed because the marketer took the time to test them out during the preparation stages. Don't mess up and quit after one failed campaign just because what you were doing was not successful. Even if only one percent of the people respond to your mailing, that is considered to be a good list. But, don't put all of your hard effort into one basket. Do a scaled-down mailing as a test mailing, see what kind of response you get, and then test again.
Make your DM (direct mail) pieces personal by addressing with the recipient's name. We have all received opt in e-mails - this is different for the following reasons. The impact of seeing your name in an e-mail is something that will not affect you because you are conditioned to see this. The difference is in the DM mailing piece itself. In fact, it can have a much greater negative effect when your name is not there. By simply using a database, and a professional printing service, you can have all of your mailing pieces incorporate the names of potential clientele into the sales copy. Before your mailers are printed, make sure the company you're using to do this for you.
People like certain choices such as talking to you, responding to various offers and making orders. So, include choices with your direct mailings. Some companies like to utilize sites such as Twitter or Facebook as a part of their customer service plan. Note : This blog is meant for general information and whilst it is correct at time of writing you can always go to the posters web site for the current news. Read more about it all here http://www.melbourneletterboxdrops.com.au/what-our-customers-say/So for customer service purposes, you can offer an 800 number, an email address or a social media site url. When people see that you are online and provide choices, they will feel like they can do things their way. Giving consumers more control will be a huge advantage for you.
When you come into your own about direct mailings, then you will be ready to begin your own direct mailing campaigns. But, do not let this whole process frighten you. You could say that creating your first campaign could be compared to building a website for the first time. Even though you are stressed out about the whole thing, it is still going to be a while before you start to see good results. The second time around is much better. You will discover the same thing with your direct mailings, so jump on it.